About the Small Claims Lawsuit.
It all started about two years go. I had been a Facebook member previously, had cancelled my account many years previously. About July of 2016, I decided to see if I could create a business venture utilizing Facebook's marketing programs. It was a "wall art" product, but soon realized that it would not work. Pricing of the product was the problem.
It was not Facebook's fault, as I did then, and still consider Facebook to be a valuable marketing tool, as well as great social tool for about everyone that are members. It is a valuable tool for positive and negative ventures. It was the negative side of the Facebook that caught my attention.
I remember placing in the "search" box, for the search term of Real Estate Indio California, and within days, just about everyplace I went on the Internet, there was an ad for Homes in Indio. It was comical at first, but it became irritating real fast. I even try, just for a test, for other products and services, and yes, it became apparent to me that I was on lists outside of the Facebook Web Site.
But, it was not a major issue for me, and I did not use Facebook for the original intent, and so gravitated towards the "political forums" of the Presidential race that started for me, in August of 2016. It was a major forum of activity, pro and con for the candidates. And the great thing about that episode was the ability to insert "photographs" to help your argument. To make a long story short, someone that did not like my posts and photographs, entered my computer and deleted all the photographs. That was a shock. Owning computers since 1983, and on the Internet since about 1992, fulltime, that had never occurred.
So, I simply stopped using Facebook and deleted the program from the computer, but did not delete the membership, for I intended to further investigate how they could enter my secured computer without knowing how they did it. That was about September 2016.
I put the Facebook behind me, and just did not think of it, until the following summer of 2017, when I noticed information pertaining to Quantum Analytics, with the issue being the following; "Facebook operates a social networking website that allows people to communicate with their family, friends, and coworkers. Facebook develops technologies that facilitate the sharing of information, photographs, website links, and videos. Facebook users have the ability to share and restrict information based on their own specific criteria. By the end of 2016, Facebook had more than 2.2 billion active users. The company's mission is to give people the power to build community and bring the world closer together. People use Facebook to stay connected with friends and family, to discover what's going on in the world, and to share and express what matters to them.
Cambridge Analytica is a privately held company that combines data mining and data analysis with strategic communication for use in the electoral process. As part of the sign up process and while interacting with the network, Facebook users create profiles containing significant amounts of personal information, including their name, birthdate, hometown, address, location, interests, relationships, email address, photos, and videos, amongst others, referred to herein as Personal Information.
This problem involves the absolute disregard with which Facebook had chosen to treat the member's Personal Information. While this information was supposed to be protected, and used for only expressly disclosed and limited purposes, without authorization, or by exceeding whatever limited authorization it, or its agents, had, improperly collected the Personal Information of nearly 50 million Facebook users. Facebook, for its part, knew this improper data aggregation was occurring and failed to stop it, or actively avoided discovering such knowledge in order to profess supposed ignorance."
That was simply one of many articles pertaining to the Quantum Analytics, there have been many, detailing the agreement between Facebook and Quantum Analytics and what occurred. I have included the complete chain of events in my evidence of this Small Claims Court case.
So, my Intellectual Curiosity was activated. This was about the month of January of 2018. The question was, to myself.....What right did Facebook have to use all of my private information that they were able to acquire, whether by them or their "associates"? My answer was none. They did not have a right to sell or give my private information to anyone, outside their organization, without my expressed approval. Their terms of service did not give them the right to sell or give away for free or profit, my private information.
And so, my analogy was formed, based on the following;
“A home owner decides to replace a lock on his front door. He contacts a
local lock smith to replace the lock in the front door.
After agreeing on a price of $200.00, the Lock
Smith replaces the lock on the front door. The Lock Smith gives the
homeowner, keys to the lock in the front door.
After a period of time, the
Home Owner that purchased the lock of the front door from that Lock Smith
discovers through his news media outlet, that the same Lock Smith that
replaced his lock, in his front door, has been accused and it is certified,
that he has given, sold, exchanged for value, copied keys of his customers
homes to other people,
for their own use and profit, whether legal or
So, the home owner calls another Lock Smith
Company, to order a new lock for his front door, and after arriving at an
agreed price of $200.00, the lock of the front door is replaced. The new
Lock Smith signs an agreement that he will not give or sell a copy of his
keys to the lock in the front door, to anyone.
The Home Owner decides to
sue the Lock Smith that sold, traded, exchanged for value, gave away home
owner lock keys. The small claims lawsuit was for the cost of the new lock
for his front door, court and legal costs, and, the worry, time and stress
of having to worry about the safety of his home and having to
purchase a new lock for his front door.
And…..The Home Owner of the new lock in his front
door was never burglarized”.
That is the foundation of my Small Claims Lawsuit against Facebook. I have
sent the demand letter for $10,000.00, and I'm waiting for their reply. I
expect ot be in court, in San Mateo County, with them.